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nrg advertising superbowl sunday 2014
01 Feb 2014

Superbowl Monday

Forget the real field goals for a moment and savour the creative touchdowns several advertisers hope to make in Super Bowl 2014 today. True, the giant platform allows for mega brand exposure — and around $4 million a pop for a 30-second spot, thank you very much. But the...
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NrG Advertising eSight Issue 40 - westjet
12 Dec 2013

WestJet Christmas surprise

If you’re experiencing anything like most we’ve been chatting to lately, Christmas has come along way too quickly this year (unlike summer!). But rather than stress, let’s all take a quiet moment and give consideration to those less fortunate than we. A moment...
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NrG Advertising eSight Issue 37 – Oreo feature
05 Feb 2013

Oreo dunk in the dark

The Baltimore Ravens may be World Champions but Oreo emerged as the social media winner during the power outage at the 2013 Super Bowl in New Orleans. The 34 minute black out, during the third quarter of the game between the Baltimore Ravens and San Francisco 49ers, stopped play...
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NrG Advertising eSight Issue 34 - Social Media is allk talk and no action eNewsletter
21 Oct 2012

Social Media… all talk!

SOCIAL media… all talk, no action! It may well be one of the best communications tools a business can have, but new research finds it doesn’t hold up when it comes to making money. Figures from Forrester track 77,000 purchases to examine what made customers buy; and only 1...
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