Category

eSight

08 Sep 2014

NRG Advertising

Logo Fails!

Marketers say that one of the most important marketing tools is a good logo design. It not only provides an easy to recognise identity for your business but also communicates who you are. That’s why every company considering having a new corporate identity developed should know...

25 Jun 2014

NRG Advertising

Cannes Lions Winners 2014

All last week, Cannes Lions judges and presenters talked endlessly about how the best ads are those that inspire and even improve the world. So, why was the festival’s most awarded campaign an unapologetic (if tongue-in-cheek) homage to selfishness and greed? One whose...

12 Jun 2014

NRG Advertising

World Cup Ad Fever

World sporting events draw global crowds and the FIFA World Cup 2014 will set a new benchmark. Major brands are poised with the latest, greatest marketing initiatives to grab attention and harness the passion. Be first to review the high-end innovations of the advertising...

01 Apr 2014

NRG Advertising

Honest Slogans

We all wish that advertisers could be a little more honest in their marketing, but unfortunately, it doesn’t look like it’s going to happen any time soon. Thankfully, we have the opportunity to highlight some of the biggest brands around in our own special way with...

01 Feb 2014

NRG Advertising

Superbowl Monday

Forget the real field goals for a moment and savour the creative touchdowns several advertisers hope to make in Super Bowl 2014 today. True, the giant platform allows for mega brand exposure — and around $4 million a pop for a 30-second spot, thank you very much. But the...

12 Dec 2013

NRG Advertising

WestJet Christmas surprise

If you’re experiencing anything like most we’ve been chatting to lately, Christmas has come along way too quickly this year (unlike summer!). But rather than stress, let’s all take a quiet moment and give consideration to those less fortunate than we. A moment...

20 Aug 2013

NRG Advertising

Aussie Social Stats

With the Federal election announced on Twitter, it seems like a good time to take a look at social media stats across Australia. A recent report from Margin Media shows that Australians are still mad for Facebook, novelty ice-creams and Apple products. And the winner is… As...

02 May 2013

NRG Advertising

Clean Slate Brands

Conventional advertising agency marketing wisdom requires brands to walk a tightrope of good behaviour for years to develop an everlasting heritage of trustworthiness to retain consumer loyalty. No longer! There has been a profound shift in the business arena with a whole new...

05 Feb 2013

NRG Advertising

Oreo dunk in the dark

The Baltimore Ravens may be World Champions but Oreo emerged as the social media winner during the power outage at the 2013 Super Bowl in New Orleans. The 34 minute black out, during the third quarter of the game between the Baltimore Ravens and San Francisco 49ers, stopped play...

16 Dec 2012

NRG Advertising

Merry Christmas

‘Tis the season to be jolly… yet again! Given NrG is the thinking persons’ agency, we’re possibly too serious at the best of times (after all, we’re spending your company’s money!). So, lighten up, and spread the goodwill we say, nothing too...

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Category

Logo Fails!

Cannes Lions Winners 2014

World Cup Ad Fever

Honest Slogans

Superbowl Monday

WestJet Christmas surprise

Aussie Social Stats

Clean Slate Brands

Oreo dunk in the dark

Merry Christmas

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