NrG eSight

Halloween’s in the rearview, the clocks have been wound back, and Mariah Carey has officially emerged from her annual hibernation – yep, you guessed it: Christmas is almost here! This year, the festive season seems to have kicked off a little earlier, with supermarkets and retailers already dropping their Christmas ads for 2024. And while we’re all in for a merry time, let’s... Read More

Bonjour and welcome to NRG’s round-up of the Cannes Lions 2024 Grand Prix winners. The crème de la crème of advertising and marketing descended upon the French Riviera for the 70th annual Festival of Creativity, we’re excited to bring you all the big wins. From sports to entertainment to design, the coveted Lions celebrate the most brilliant creative work from all around the world... Read More

The Fall Guy’s recent electrifying journey from screen to skyline has not only redefined the boundaries of traditional advertising but also set a new standard for the impact of outdoor marketing in the digital age. Universal Pictures has taken bold steps to elevate the excitement surrounding The Fall Guy’s release, commandeering the largest billboard in the Southern Hemisphere for a... Read More

Super Bowl LVIII is poised to unfold in Las Vegas on Monday February 12th Adelaide time, and you know what that means. It’s time for the Super Bowl … commercials! Yes, the real main event is coming, when all of the companies in America put together their best minds and biggest budgets ($10.7m per 30 second spot). In the age of the internet, however, commercials are encroaching on... Read More

It’s that magical time of the year once more! Our screens light up with heartwarming Christmas commercials that don’t just evoke the holiday spirit but also resonate with our deepest emotions. These ads aren’t just about selling; they’re about storytelling and connecting with us on a heartfelt level. We’ve all fallen for the emotional allure of Christmas ads.... Read More

This year, big brands have showcased their exceptional creativity in Halloween print advertising. From spooky and witty imagery to clever wordplay, these advertisements have embraced the spirit of the season with a fresh twist. Pepsi have capitalised on their rivalry with Coca-Cola, while others, such as McDonald’s and Colgate have employed inventive designs to leave a lasting... Read More

Calling all witches and warlocks, the day is nigh! Halloween, a US event worth up to $12 billion or more each year. Whereas spending on the event in Australia is expected to near $500 million this year and an estimated 5 million of us getting involved, there is likely to be no stopping this growing retail juggernaut. Aussies aged 35-49 are most likely to participate (having young... Read More

Spoof Coronation Guinness ad goes viral. Hats off to an Aussie creative that took poetic license with a few global brands to celebrate the historic Coronation of King Charles III. According to B&T Events, Anthony Smith of Sydney-based Jaywing took it upon himself to create a few spoof print ads for a bit of fun. He posted the ads on LinkedIn and attracted worldwide attention,... Read More