NrG eSight

Technology 200 years in the making…It’s a bird! It’s a plane! No, it’s…a giant 3D BMW driving towards me in the middle of Times Square? We don’t need to tell you much about billboard advertising. The idea has been around since the 1830’s when a man by the name of Jared Bell began printing large posters to advertise circuses in New York. Shortly followed by P.T. Barnum (the... Read More

The Philadelphia Eagles and the Kansas City Chiefs will face off Monday 13th February (AUS time) in the NFL’s Super Bowl, but many viewers will be watching the big game just for the commercials. Celebrities abound, special effects dazzle. Some ads tug at hearts, while others unleash the jokes. Some of the ads will be instant hits while others will leave viewers just plain confused….... Read More

Rejoice, the most magical time of the year is here! No, not Christmas, that’s just under a month away. It’s that time of year where we see shops and garden centres putting up tinsel and playing Michael Bublé. But it’s also the time of year when mega brands pretend to be all-round decent normal guys by making poignant festive adverts about the value of togetherness, love and... Read More

Super Bowl commercials may not be what they once were, but in 2022, they already have a leg up on what 2021 had to offer. With several big-name companies opting out of an opportunity to advertise last year, some heavy hitters including Hyundai, BMW and Amazon are back with ads this year. With over 100 million viewers expected to tune in, the real estate for advertising for the Super... Read More

It’s that time of year at last… and even before you get your Christmas tree up the annual race is on between major retailers as they launch their Christmas ads for 2021. But what is the mood this year in the epic festive battle for our cash and attention? Love them or loathe them, there’s always great anticipation around the Christmas television adverts from big... Read More

Although nothing will top last year’s Super Bowl halftime show featuring Shakira’s tongue, the NFL will attempt once again to keep our US eyeballs on the screen with this year’s unique crop of ads. Much like literally everything else, Super Bowl LV advertising was affected by the coronavirus, with huge names like Coke, Pepsi, and Budweiser sitting this one out. It took about two... Read More

We’ve found a late entry to our Best Christmas Ads for 2020 which is seriously vying for the No. 1 spot. The two-minute clip produced for a German pharmaceuticals company (DocMorris) is a heartwarming piece of work that promises to crack the emotional veneer of the toughest MMA fighter. With over seven million views on YouTube, the ad hits all the right buttons nominated in... Read More