NrG eSight

Christmas 2020 will be a welcome distraction for many following a year that will be remembered as one of the most unusual and challenging of recent history. The Covid-19 virus has forced countless changes to the way people think, believe and behave, which in turn has shifted how we communicate, and prescribed a realignment of our priorities to place more emphasis on connecting with... Read More

It’s Super Bowl Sunday in the US… and the Kansas City Chiefs have been crowned Super Bowl Champions of the NFL for 2020! However, the two playing teams aren’t the only ones who fight it out during the biggest event of the year. It’s also a massive competitive arena for the world of advertising. Given the game’s massive annual viewership, it’s also... Read More

‘Tis the season to be jolly… yet again! So, lighten up, and spread the goodwill we say, nothing too complicated or clever, just something in time with the times, something fun. And that might depend on your sense of humour. We’ve got but quick a message of hope for the new year… Slow Down: Stop running in circles, give yourself permission to say “No” to too many... Read More

The theme for the leading 2018 Christmas ads has moved away from humour and focused clearly on emotional engagement through story telling. Abject commercialism is also out, replaced with messages of ‘being more than gifts/things” and connecting with the important people in your life. Most of the global retailers of previous years offer up their best, but the stand out ad... Read More

This year’s World Cup of Football has it all. Triumph. Tears. Elation. Disappointment… and that’s just the Aussie campaign for 2018. Now we are embarking on the road to glory for the final 16 it’s time to see whose been kicking the goals in the advertising world. Let’s start with Budweiser. A serious contender in the ‘clever’ stakes with a... Read More

Got the EOFY blues? Chasing final orders and invoices for the bean counters, or panicking with budgets a tad short for the year? Let us offer some light hearted relief with some recent TV ads that are sure to put a smile on your dial. Mars Bar Australia Burger King Oscar Mayer Orange Read More

The most wonderful time of the year is nearly upon us once more, and along with supermarket shelves lined with advent calendars, festive adverts are a sure-fire sign that Christmas is coming. They’re some of the most-awaited adverts of the year, with the public desperate to see what their favourite brands have concocted. It was John Lewis’ 2011 Christmas advert, The Long Wait, which... Read More

We can start counting the time until Super Bowl LI, on February 5th, 2017, in days – not weeks. The teams have been decided and Super Bowl commercial season has officially begun! Big Game ad junkies that we are, we’re anxiously looking forward to the 2017 Super Bowl commercials. While companies like Wix, Budweiser, Kia, Skittles and Snickers have announced that they bought ad time... Read More