NrG eSight

Christmas ads continue to elevate video production standards to new heights with a strong emotional connection to the ‘spirit’ of the season. The common theme this year appears to be giving time to your loved ones rather than gifts. As always a bit of humour somewhere within the 3 plus minute extravaganzas pays dividends. Globally, the most popular Christmas ad this year came from... Read More

Today marks the 60th anniversary of television in Australia. The industry gurus have nominated the all time top 10 TVCs which we’ve listed below. If you are young enough, you’re probably thinking ‘what’s tv?” But if you’re old enough you’ll probably enjoy the saunter down memory lane for most of these. IOHO they missed a couple of classics, so we tagged them at the end for your... Read More

Digital disruption continues its global impact on both businesses and consumers, with Christmas no exception. TV advertising stalwarts Hallmark have decided to cancel their famous ‘tear in the eye’ TVC’s for an all-digital campaign this year. Putting their investment into cheeky YouTube ads and partnering with bloggers to sing the brand’s praise, plus paying photo-sharing app... Read More

After less than a day in existence, Woolworths’ ill-starred Anzac campaign looks certain to secure its own minor place in history as one of Australia’s biggest advertising blunders. In fact, it’s hard to recall any brand dealing with a more immediately painful public response. Past reactions to Tourism Australia’s lost-in-translation ‘Where the Bloody Hell Are You’ of 200... Read More

‘Tis the season to be jolly… yet again! Given NRG is the thinking persons’ agency, we’re possibly too serious at the best of times (after all, we’re spending your company’s money!). So, lighten up, and spread the goodwill we say, nothing too complicated or clever, just something in time with the times, something fun. And that might depend on your sense of humour. We’ve got but quick... Read More

Air New Zealand is looking to cash in on the Hobbit craze once again with its new safety video. The “Most Epic Safety Video Ever Made” is being released ahead of the third and final film in the The Hobbit Trilogy, The Hobbit: The Battle of the Five Armies. The four-and-a-half minute clip somehow manages to promote the airline, New Zealand as a tourism destination (bungy... Read More

Marketers say that one of the most important marketing tools is a good logo design. It not only provides an easy to recognise identity for your business but also communicates who you are. That’s why every company considering having a new corporate identity developed should know the criteria that makes for an effective logo. The first feature of a good and effective logo is that it... Read More

All last week, Cannes Lions judges and presenters talked endlessly about how the best ads are those that inspire and even improve the world. So, why was the festival’s most awarded campaign an unapologetic (if tongue-in-cheek) homage to selfishness and greed? One whose centerpiece video has a relatively meager 500,000 views on YouTube – and was, in fact, the only ad... Read More