Working with an ultra-conservative corporate culture, NRG developed an integrated communications campaign including strategically located bus shelters (OOH), press advertising, in-house posters and promotional products, and a direct mail campaign to reach up to 60,000 existing donors and the community at large in Adelaide’s north-eastern suburbs.
The campaign was considered one of the most successful the organisation had initiated with target donors being exceeded by more than 50% above budget.
